Meet the mama behind Youha Australia

“I was driven by my passion to continue to give my baby the benefits of breast milk and Youha offered me a sustainable, convenient way to do this. My experience, combined with being super inspired by parents empowering and supporting each other, put me on the path to launch Youha Australia.”

– Rach, the mama behind Youha Australia

Youha Australia: Established 2020

Led by founder and mama Rach, Youha Australia’s team of working mamas are here to help breastfeeding and pumping parents in Australia and New Zealand make the most of their milk!

Rach loved using The ONE Pump and Express Cups herself (a recommendation from a friend in Hong Kong) as a sustainable and convenient way to supply breastmilk to her baby son when she returned to work at four months postpartum. 

When the opportunity arose to distribute Youha locally, Rach was determined to fully research the products, do her due diligence and actively listen to the needs of others breastfeeding and pumping, rather than rely on personal experience alone. Rach set up rigorous, three month long focus group trials with pumpers already using other leading brand pumps. Rach committed to distributing Youha on the back of the extremely positive feedback that came out of those trials, and in 2020, the mama-owned and operated Youha Australia was born. 

Reflecting on her five year association with Youha, Rach is proud of all that Youha Australia is able to offer to breastfeeding and pumping parents in Australia and New Zealand. At Youha Australia, Rach has nurtured a supportive team who each have first-hand experience pumping and strong relationships with Youha designers and engineers. 

For Rach, customer experience and support is everything. To ensure that this remains central as Youha grows, Rach continually nurtures her professional understanding, and associations with local lactation experts. Also important is working with and stocking the innovative products of other leading Australian brands in the pumping space. Rach’s genuine care for and commitment to those breastfeeding and using Youha pumps means she remains fully committed to being available to provide support and respond to any question you may have.

Read Natural Parent Magazine’s feature of Rach and the beginnings of Youha Australia.

Photograph of pumper meditating in a seated position while using The INs wearable breast pump

Youha: Trusted Since 2010

Youha, a much-loved brand in the niche breastfeeding industry, emerged as a leading global manufacturer of breast pumps and accessories in 2010. With cutting-edge research and strict quality control, Youha quickly earned the trust of parents worldwide. Driven by the joy of new life and the natural power of breastfeeding, Youha's innovative product lines support seamless, relaxed parenting. Supported by Youha Australia along with 200+ distribution partners, the brand has made a positive impact on families in over 20 countries.

Contact Us

The best way to get in touch with us is via email at If it is easier you can also direct message via Instagram, Facebook or WhatsApp.

You are welcome to call us with any questions on 0423 111 573.

Youha Australia 
PO Box 1109
St Leonards VIC 3223